Maison de Hoe: Crafting the Future from China's Heartbeat and Feminine Strength—Hoe is the New Power.Maison de Hoe, a New York-based fashion house, celebrates the duality of contemporary Chinese grunge and feminine power. By merging China's rustic past with modern womanhood, the brand embodies the philosophy of "the mundane made magnificent." Maison de Hoe stands as a revolutionary force in fashion, honoring the resilient spirit of China's peasants and the grace of women, while championing cultural fusion and empowerment.
HSUX, established in 2022, derives its name from the reversed first four letters of the designer's name, "XUSH," pronounced "She's." The brand's logo features a spider-like pattern composed of these letters.HSUX explores aesthetic diversity, gender mobility, and fetishism subcultures while challenging mainstream aesthetics. The designs, inspired by medical equipment and military supplies, reflect the designer's ongoing artistic expression and deep engagement with feminism and gender issues. HSUX is a platform for reflecting on popular aesthetics and resisting conventional norms, delving into the non-duality of social aesthetics.
Maggie Fan is a New York-based fashion designer from Taiwan, whose work is deeply inspired by personal stories and surroundings. Her design philosophy centers on feminism, strength, and self-realization, often exploring the relationship between the wearer and their body. Maggie loves experimenting with interactive garment designs and carefully handcrafting unique textiles, blending art and fashion seamlessly.In 2020, she launched her label MA.GI, overcoming challenges posed by the pandemic. Since then, her brand has collaborated with stylists and been featured in various media outlets. With internships at renowned brands like Jason Wu, Marchesa, Kim Shui, and Jenn Lee, Maggie continues to immerse herself in the fashion world, pushing creative boundaries in couture and ready-to-wear.
YING OU, founded in London in 2023 by its namesake designer, is a luxury footwear brand. The brand's aesthetic centres on sensuality, sculptural forms, surrealism, and avant-garde elements. By masterfully blending traditional shoemaking craftsmanship with modern technology, and employing unconventional leather materials, YING OU creates bespoke footwear that embodies both emotional depth and luxurious elegance. Each piece by YING OU reflects a complex and profound emotional narrative, seamlessly merging fashion with art, and fostering a deep and lasting connection with its clientele
My name is Jizhuo Li. For me, fashion is my go-to media in expressing my perspective, as well as a way to connect to other people. As a more intimate object to people, one’s fashion choice tells a lot about a person, as well as humanity in its most physical, spiritual, beautiful yet at times horrifying states. I am very interested in learning other’s perspective while expressing my own. The process of breathing in and out of ideas, just like one would do with oxygen, fascinates me.